I'm sure you have heard of the 4 C's of a Diamond, but what is the fifth C?
The 4 C's are Carat, Color, Cut, Clarity.
Never underestimate or overlook the importance of Cut. Cut is probably the most important of the 5 C's when purchasing a diamond. Did you know you can have an excellent grade diamond (certified by one of the renowned labs) with excellent properties, in terms of the other 4 C's, but if the cut is poor, the diamond will not reflect it's true sparkle and brilliance.
The fifth C is COST.
Cost refers to the price of a diamond before marking up the stone. It is also very important. When pricing, market standards or benchmarks are used and depending on the other 4 C's, the quality determines the price.
Food for thought.